Friday, 17 December 2010

Music Video Evalutation - Laura Weller.

In what ways does your media product use develop, or challenge forms and conventions of real media products?

Our music video uses conventions of real music videos, this is shown by the artists representation as we actually focused on the artist throughout the music video, which is shown as she is the only person performing in the music video and is in nearly every shot, whereas we could have used another character to represent the male that she speaks of in the lyrics, but we thought it would be a lot more understandable if she was a strong independent performer. We also used a lot of techniques to make her the centre of attention, one being the editing up and down her body, there was a lot of this in our music video, right from the start the camera is mainly on her, it is always focused on her movement or lip syncing.

The relationship between the lyrics and imagery of our music video are followed the convention of them linking together as the lyrics talk about a mobile phone, and we shot some footage of the artist actually on her mobile phone in the music video. We also linked part of the song where she mentions scrabble, as we decided to use a scrabble board to spell out ‘URAQT’ which are the main lyrics from the song and also the song name, we thought this was a really strong idea and quite different, we also actually used a mirror as well and wrote on it in lipstick the same lyrics, this idea came from one of ‘Ke$ha’s’ music videos.

We used the convention of having scenes of the artist performing to the song which was combined with shots of the artist actually doing every day to day things, which actually gives off some of the artists personality, as most of the shots where she isn’t singing is her either messing around and not caring about what has happened or her dancing to the beat. We also agreed on having challenged real media products because our finished music video doesn’t have a strong narrative, but still keeps the audience’s attention with all of the fast paced editing, this starts right from the start and keeps going right to the end of our music video, which made it very strong and also made the artist stand out a lot, with our editing we actually made sure most of our attention was put into doing that, as we wanted to keep the strong editing all the way through it.


How effective is the combination of your main product and ancillary products?

I think that our combination of our main product and our ancillary products is very effective, the colour scheme works very well with our music video as most of our music video is shot with very dark lighting, and we have used quite dark colours, but also some bright colours, as some of our video is actually quite bright, and exciting. The background images and also the font are quite simple and different but they still have a very certain edge to them which means our video and ancillary products work very well together, as our main product is very edgy and very quirky.

The main product also has a very strong representation of the female artist showing attitude throughout, which our digipak also does as there is a basic image of her on the front of the CD case and also the magazine advert. Both of the products make sure they make the artist the centre of attention and show a very good personality, which shows very high confidence. We kept the theme of strong editing throughout both of the products with lots of editing to each creating a final piece that is very different to the original images. For example we used very strong editing in main product which is shown from the very start of the video, it’s very edgy and I the strong editing really fitted in with the song beat as well.

Our digipak had to be very strongly edited to link with our main product, when making the album cover we had the portrait photograph of ‘Fran’ on the front, then thought of an idea that having the back of the artist inside the product would make it look like you opened it up and saw her from the back as well as from the front. This idea had to be done by editing over the image we already had, as we actually never took a photo of her from the back as it was a last minute idea, you can’t tell very much but even if you did, it would fit in with the edginess of our main product. Also again with the lyrics ‘URAQT’ we used these lyrics (letters) on the album (orange background, white letters) to create a very exciting inner panel, which links with the main product as we used the same lyrics to create some of the shots (scrabble board).

Our main product has quite a strong urban feel to it, as we researched into MIA (the original artist of the song URAQT) and found out she was a very urban artist, so these links were made obvious. We researched this for the review on the advert, and we found a website, which is a urban music review site call ‘thesituation.com’ which makes another link and makes it seem a lot more like a real media product.


What have you learned from your audience feedback?

From our feedback we learnt a lot and took a very good understanding on what people thought and told us. In our feedback from the main product we have learnt that people have very strong thoughts on it, there was a lot of positives, but also some negative points. From the class feedback we found out that people found it quite quirky and funny, however some people actually thought that it was very random as some points and didn’t really understand the locations at times, which I completely agree with. We actually attended on a lot of locations, but never all had the time to be at them, one of them being a party scene, and one of them being in our local town ‘Cambridge’, I think these would have made the video stronger and also would have made it a lot more exciting, rather than some of the random locations which we chose. We got told by one of our teachers that we needed more locations preferably in the light, which we did do, but they looked so random in our video, as they were done around college, which we think really ruined it. But we chose the most interesting places to shot and tried our hardest to make them look professional.

A lot of the comments we received were about something really obvious, the lighting. Our music video was shot in the evening and was really dark. This made it hard to see the artist, but also looked really mysterious. I think if we could film it again we would do it a lot earlier in the evening or just chose different locations as the darkness did make it hard to edit. After finding this out we tried shooting some of the brighter stuff and added it in within our main product, we left it but I think it needed to be more interesting to actually work within the stuff we had, as it ended up standing out over the best scenes, although the main scene we wanted to stand out was the strobe light scene, this was our strongest idea and really did work with our music video.

We never really learnt a lot from our digipak feed back as a lot of the comments people gave were really positive, people thought it was a very professional layout, and said that it fitted in within the theme, also that it was colourful, bold, quirky (comparison with the video), well chosen images. Two of the main and most favourite comments were that it reminded someone of MIA’s album and also someone said ‘it lightens their day’. Keeping on the subject of our digipak, Dave our teacher sent out an email to one of his friends, who is a current imagine FX Art Editor. He asked him to comment on our classes digipak’s and may be talk about how we could improve them to make them more professional. He said ‘My hands down favourite has to be T2-36, as it has a bold use of colour and dingbat graphics which give the whole thing a cool, lo-tech pop feel. And that Fran’s expression is priceless. Win!’ This made us feel very confident and happy with the work that we had completed.


How did you use new media technologies in the construction and research, planning and evaluation stages?

This year our class was really lucky as we were one of the first ones to use the new HD cameras to film our music videos with. This helped us a lot as it made our shots a lot more focused and clear for the viewers. It also helped us a lot with the lip syncing as we could see what Fran was saying a lot more clearly, the only problem we had with them was changing the settings when we did our strobe light scene, we had it on auto and the camera was finding it hard to focus on Fran herself and sometimes the footage went blank and had a line going through it, so we had to pick out the bits that actually worked, the cameras just made everything a lot more easier so gave us more time.

We have very good facilities and equipment at college such as the Apple Mac computers and also the cameras. The computers had the best applications on them such as final cut express where we imported all of our footage onto an completed our main product on, it can be linked up to every application such as garage band (music) and things such as text, images and the footage, it also makes it easy to cut up and edit our main product to how we wanted it. We also used Photoshop a lot, as we needed to edit some of the images we added to our main product and also we made our digipak’s using this application, it is very helpful and you can do so much with this application, the main thing we used was a cloning tool, which we had to use to flip the photo of Fran and then make her back. It also helped us decide on a very cool font which we could add to our digipak.

By having the Apple Macs in college we were able to look on YouTube and also Google and Wikipedia. These helped us with our blog work, research and imagery. The main thing it helped us on was our research as we could research into all the different artists and also make sure that we had the right idea about MIA. It helped us receive loads of background on MIA and all the other artists which inspired us such as Katy Perry, Ke$ha, Rihanna, Robyn, Lady Gaga, The Black Eyed Peas, Lily Allen, 3OH!3, Enter Shikari and MIA herself. These gave us a lot of very different ideas and made us think of links, and what sort of genre and scene we wanted, and made us think about the personality of the artist. It really did help us to recreate and mould our video into our own way, basically things about making it different and quirky.

A part of our music video we had taken photographs of a scrabble board spelling out something the artist says in her song and also the song name ‘URAQT’ we were actually able to incorporate this into our work easily using final cut, and the end project was better than expected and was perfectly in time with the music, this was with the help of final cut.

Wednesday, 15 December 2010

Evaluation Commentary

Video Evaluation Progress

In this lesson we have managed to finish out video evaluation. We have finished it on time and think it is good because we filmed as soon as we could so that we could have as much time as possible to cut, edit and add footage and logo's in it. We are happy with how its turned out as we have been able to add in all the logos of the places we got the research from and all the footage we need. Also we answered all the questions well as we worked well answering the questions on paper then adding all of the best points from all of our evaluations to make one really good evaluation.

Thursday, 2 December 2010

Group Evaluation

In what ways does your media product use develop, or challenge forms and conventions of real media products?

  • Our media product uses conventions of real music videos, such as the artist representation as we focus on the artist throughout and use techniques to make her the centre of attention.
  • We also used the convention of having scenes of the artist performing the song combined with scenes if the artist doing day to day things to glimpse of the artists personality.
  • In a way we have challenged real media products because our music video doesn't have a strong narrative, yet still keeps the audiences attention with fast paced editing.
  • Our relationship between the lyrics and imagery of our video followed the convention of them linking together as the lyrics talk about a mobile phone and we used images of the artist on a phone. We also linked the part of the song where she mentions scrabble with the image of a scrabble board and letters. 
How effective is the combination of your main product and ancillary products?

  • The colour schemes work with the video as lots of our music video was shot with dark lighting. The background images and also the font are quite simple and dark but still have a certain edge to them which means they definitely work well together.
  • Our music video correlates with our digipack and there is a strong representation of the female artist throughout showing attitude, and a certain edginess. Both products focus strongly on the artist making her the centre of attention showing confidence.
  • We kept the theme of strong editing throughout both products with lots of editing to each creating a final piece that is very different to the original images.
  • Our music video has a strong urban feel to it and MIA is a urban artist, we researched this for the review on the advert and found thesituation.com which is a urban music review site this links well as it makes it seem more like a real media product.
What have you learned from your audience feedback?
  • In our feedback from the music video we have learned that people generally like it and think it is funny and quirky however some people don't like how random it is at parts and the locations are too random.
  • Also some people think that the music video is too dark because we filmed parts of it in the evening, if we filmed it again we would to it early in the evening so it wasn't too dark.
  • We haven't learned anything from the feedback for our digipack as it was all positive.
  • This is what Daves friend said when he sent off all the digipacks in the class.. 
  • My hands-down favourite has to be //Name here?? T2-36//
    (http://www.flickr.com/photos/56223899@N06/520640392
    3/). Bold use of colour and dingbat graphics give the whole
    thing a cool, lo-tech pop feel. And that expression is
    priceless. Win!


    Paul Tysall
    Ex-Art Editor
    Computer music mag

    (current Imagine FX Art Editor)  
  • We are very happy with this feedback and it shows that we put a lot of thought into it and it really paid off.
How did you use new media technologies in the construction and research, planning and evaluation stages?

  • our class is really lucky this year because we where the fist ones to have the privilege to use the new HD cameras for our music video, this helped us because it made our shots more clear and focused for the viewers to see all of the cuts and lip syncing more clearly.
  • we also have good facilities and equipment at college so we can use the best applications such as final cut express and photoshop to cut and chop up our projects to make them how we want, photoshop is also handy because we got to make cool fonts and add them to our digipacks.
  • by having the apple macs in college we are able to access YouTube and wikipedia easily to help us with our blog work, this is a really good help because it makes it really easy to research similar artist and check out ones we may not have even thought of unless we didn't have wikipedia, which was a great help to our project because we could easily access loads of background information on MIA to help us recreate and mould into our own way, things about her that make her different and quirky.
  • in our music video we took photographs of a scrabble board spelling out something the artist says in the song, we were able to incorporate this into our work easily with the help of final cut, the end project was better than we expected and was perfectly in time with the music, this was easy because of the simple was to use final cut. 

Wednesday, 1 December 2010

Final Videooooo



This is our Final Music video. We are quite pleased, but i think there would be some things we would change after people have given us some feed back on some of the things, although i think that it puts across a good personality of the artist.

Monday, 29 November 2010

Completed Digipack

We have now finished our whole digipack and i am very happy with how it turned out i think that there is the same message and attitude throughout the music video cd cover and magazine advertisement, because of this our target audience will have a clear idea of the kind of music and atrist they are looking at. Like with the magazine advert its very bold and the photo of fran looks like she is sassy and has a lot of attitude, this would attract the right kind of teenage audience we would be looking to aim for. The music video fits in with the digipack perfetly as it has attitude and is bold and makes a statement of the artist and the theme throughout the song. Also i think that the cd cover has worked out really well as i got different fonts that were logos and went through all of them to find the best suited logos, we then changed them around and edited them to make sure they looked like a background. I think this really makes and impact and would stand out well on a shelf.

FINAL DIGIPAK

digipak6Panel1Disc-DW

This is our final Digipak, and i think it has been very successful.
the hardest thing was trying to think of what to actually put on it so we tried things out and they actually worked well. I had to use the main photo on the front for the inside of the back of 'Fran' as we hadnt took a photo, so i used photo shop to make it look like it was the back of her, which worked really well, and i think editing it looks better than if we would of actually taken a photo, as it looks like its had a lot more effort put into it. The whole design was all of our ideas put together and i think we have made it work really well, and it deffinitly gives off a good personality of the artist.

The front of the digipak is a picture of fran, and loadss of random little things behind her, the artist name and cd name is on the front of her jumper, we have also added some logos and the record company on it. The back of the digipak has some singles that we had added to make sure it looked more realistic. Added on flap bit is just to make it look more professinal and more exciting, i used the letters 'URAQT' and mixed them all up, which looked very cool. And on the other side is just aload of tapes mixed around in different sizes.
 
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